About the book
June 18, 2010
Leading businesses are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development.
Big Business, Big Responsibilities shares the inside track on why some of the world’s best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success
Visit the publisher’s web page
Contact us: contact@bigresponsibilities.com
No comments yet