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Big Business Big Responsibilities: extracts from the book

June 20, 2010

From the introduction:

“Big Business; Big Responsibilities shares the inside track on why some of the world’s best known brands are doing this as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success” 

“This book describes the surprising speed with which business is recognizing that it will thrive best in societies that succeed and identifies the major challenges that still need to be overcome for business to make its full contribution” 

“This is, at its heart, an optimistic book. We argue that companies succeed best in societies that succeed, and that businesses have a strong interest in supporting economic and social development and environmental protection. We have seen, and believe in, the potential of business to lead change and progress” 

“But we know also that this potential is severely limited if it is undertaken in isolation from others. It is only through collaboration, shared learning and consensus building between business, government and civil society that we will attain the systemic change required to achieve sustainable development”

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